SALA DE PRENSA

Semillitas, the preschoolers entertainment channel of SOMOSTV, dresses this October 31 to celebrate the "Halloween", a day enjoyed by children in the United States and many Latin American countries.  Halloween, which makes families happy, is characterized by the gifting of sweets ("trick or treating"), the use of costumes, the carving of pumpkins, jokes and the telling of allegorical stories to the festivity. Semillitas celebrates the date with promotional pieces that show the characters of its most favorite series wearing funny costumes and in scary situations.

Semillitas is owned by SOMOSTV, a company chaired by Luis Villanueva, and is distributed in major pay-TV companies in the United States, Central America and the Caribbean. Semillitas celebrates the dates and days dedicated to the little ones, as part of its strategy of cultural relevance. In this sense, images, clips and episodes that identify the channel's series with the festivity are chosen to illustrate the date. Semillitas programs internationally recognized and carefully selected series and from these materials come many of the content used in a graphic package specially developed for Halloween. For this year an animated and completely decorated neighborhood has been created, where the Semillitas’ character enjoys Halloween with its neighbors and friends, inviting everyone to a fun and healthy "Trick or Treat", going through scenes from some of the favorite animated series in a fun display of costumes and situations alluding to a Halloween night. The programming also includes episodes alluding to the reasons for the celebration.

Semillitas programs recognized animation brands such as Pirate and Captain, Louie, Dr. Panda, Bob the Builder, Little People, P. King Duckling, Doozers, Stories with Bears and many more. These contents, carefully selected, have been the reason for the success of the channel in its international expansion, reaching since its launch in the United States all of Central America and the Caribbean.The channel's animation is violence-free and in neutral Spanish, including also close caption and video description for those with special needs.

The on air effort  is complemented by a presence in social media. The channel's marketing team has produced colorful and fun posts to encourage interaction and healthy fun on this day.

About Semillitas: "Semillitas" is a Pay TV channel that programs animation 24 hours a day for babies and preschoolers, produced and distributed by SOMOSTV LLC.  SOMOSTV LLC is a company dedicated to the development and promotion of Pay Television in the Hispanic market of the United States, Puerto Rico, Mexico, Central America and the Caribbean, through the launch of television channels on all platforms with technical and creative excellence. For more information visit www.semillitas.com